Did someone says Fanta bumbags?
To be relevant to teens we needed to be much more than a fun, bubbly, orange liquid.
Relevancy to teens comes from cultural credibility, so that’s what we gave it.
Orange really is the new black.
We partnered up with The Fashion Institute, some influencers and a bunch of smoking hot ginger models to launch a high end orange fashion line; Fanta Pants.
The tongue-in-cheek fashion shots were all over insta and even got picked up by Cosmo magazine.
It’s Fanta fah-shun dahling.