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Frozen Coca–Cola

Brief


Australian summers are iconic, but they’re also absolute scorchers.

Since the 90s, Australians have been enjoying the icier side of their favourite soft drinks to get them through a hot summer's day.

As the Frozen offer expanded, the overall experience and identity was inconsistent and fragmented across multiple brands, customers and price points.

So how do you unite a famous yet uniquely diverse range of brands and deliver the experience that goes one better?

Well it’s simple really, you freeze them.

 

Solution


We developed the Frozen brand platform idea: 'Amplify your favourite experiences'. It was all about taking fun to the next level and making great moments with frozen and friends even more exciting.

A unique 'Frozen' identity ties all the soft drinks together under one brand whilst not detracting from the individual products. Allowing us to add a playful approach - amplifying the fun and seriously unserious character of Frozen.

Credits

Illustration – Ilana Bodenstein