Skye

Brief

Late payment fee. Uber surge. Mate didn’t pay you back. Rego’s due. Dishwasher broke down. When’s pay day?

…We all need a little breathing room sometimes.

Welcome to Skye - a credit card that lets you breathe easy with payment terms suited to you.

 

Solution

To support a product designed to give control and flexibility back to consumers, we created a design solution that mimics its benefits - reducing the stress related to finance, and helping people breathe easy.

We started by filming the motions of our own breathing, we then mapped the motion onto the brand. From the logo, to the photography and iconography, we replicated the calming movements – creating a brand that literally breathes, just like we do.

The aim was to take a traditionally cold and corporate finance product and humanise it. Supporting and encouraging consumers to take charge of their finances in a way that suits them.